Kondai Lip Backwater Heritage Resort

Heritage Resort · Alappuzha · 17 rooms · Client for 7 months

Paid AdsRepositioningOTA OptimizationSocial Media

57x

Paid Ads ROAS

75%

Occupancy rate

65%

Direct booking share

+60%

Revenue growth

The Challenge

Kondai Lip had a unique advantage — a 100-year-old heritage property on the backwaters — but no one knew about it. The property’s location made guests hesitant to book, and without strong digital marketing, it relied on seasonal OTA traffic that barely covered costs. The untapped heritage narrative was the hidden USP no one was telling.

•70%+ OTA dependent — 20% commission per booking

•Occupancy ~50% — lots of empty rooms

•Guests reluctant due to off-centre Alappuzha location

•Heritage story of 100-year-old property untold

•Low social media engagement — not ranked on local searches

What We Did

01

USP discovery — uncovered the 100-year heritage narrative + unique activities

02

Repositioned location as a feature ("off the tourist trail") not a drawback

03

Launched Meta Ads targeting heritage-travel and backwater audiences

04

OTA listing optimisation — new copy, photo strategy, review generation

05

Built direct booking flow — reduced OTA dependency by 35%+

“The main challenge we faced was our location — guests were reluctant to stay here since it’s not in proper Alappuzha. Inn Trust Media first identified our untapped activities and the heritage story of our 100-year-old property. After making changes based on their suggestions, our market position completely changed and we now see consistent direct bookings.”

— Ken Sunny, Owner — Kondai Lip Backwater Heritage Resort, Alappuzha

Case Study Overview

Property

Kondai Lip Backwater Heritage Resort

Location

Heritage Resort · Alappuzha · 17 rooms · Client for 7 months

Property Type

Heritage Backwater Resort · Alappuzha

Primary Metric

57x Paid Ads ROAS

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