Lake and Leaf Resort

Nature Resort · Munnar · 10 rooms · Built digital presence from zero

USP DiscoveryPaid AdsSocial MediaFull Brand Build

10x

Paid Ads ROAS

45%

Occupancy rate

55%

Direct booking share

3 months

Time to first booking

The Challenge

Lake and Leaf came to Inn Trust Media with virtually no digital presence — no Facebook page, no Instagram, no established brand. They needed everything built from scratch: a digital identity, a social following, and a marketing engine that could fill rooms. This was a zero-to-one challenge.

•No Facebook page, no Instagram — zero social presence

•Occupancy ~20% — heavily under-utilised

•No digital marketing of any kind

•Property USP not identified or communicated

•Entirely dependent on word of mouth and walk-ins

What We Did

01

Property visit, complete brief, and USP discovery session

02

Built Facebook & Instagram from zero — content strategy & posting

03

Created brand positioning and property narrative from scratch

04

Launched paid ads — first bookings within 3 months

05

Established daily enquiry flow from direct channels

“When we approached Inn Trust Media, we had very limited digital presence. They marketed our property from scratch — created our Facebook page, Instagram account, and everything. That’s when we realised every property has its own hidden USP — they find it and market it. Right now we are very happy working with them and receiving a lot of enquiries every day.”

— Juhair, Owner — Lake and Leaf Resort, Chinnakkanal, Munnar

Case Study Overview

Property

Lake and Leaf Resort

Location

Nature Resort · Munnar · 10 rooms · Built digital presence from zero

Property Type

Nature Resort · Munnar

Primary Metric

10x Paid Ads ROAS

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