The Planet Munnar Resort

Hill Resort · Munnar · 15 rooms · Client for 10 months

Social MediaShort Video ContentPaid AdsUGC & Testimonials

15x

Paid Ads ROAS

85%

Occupancy rate

65%

Direct booking share

+50%

Revenue growth

The Challenge

The Planet Munnar Resort was entirely dependent on OTA platforms and travel agents for every booking. With just 813 Instagram followers and no digital activities of any kind, the property was invisible to direct travellers. Despite being a well-run resort, audiences simply didn’t know it existed — and 20–25% of every booking was disappearing in OTA commissions.

•100% OTA & travel agent dependent

•Less than 20% direct bookings

•813 Instagram followers — virtually no reach

•Occupancy below 40% in off-peak periods

•20–25% commission loss on every OTA booking

•Zero digital marketing activities

What We Did

01

Property visit + complete brief collection + USP discovery

02

Built Instagram from 813 → 30k followers with short-form video content

03

Launched Meta & Google Ads targeting travel-intent audiences

04

Built direct booking funnel — shifted guests away from OTA

05

Systematic review generation → one of top 5 resorts in Munnar

“Before we met Inn Trust Media we were completely dependent on OTA and travel agent bookings — losing 20–25% commission and most of the time 60% of our rooms were vacant. After working with them we see a massive transformation. We are now one of the top 5 resorts in Munnar with 30,000 followers, and we have guests who return again and again.”

— Renji Paul, Owner — The Planet Munnar Resort, Suryanelli

Case Study Overview

Property

The Planet Munnar Resort

Location

Hill Resort · Munnar · 15 rooms · Client for 10 months

Property Type

Hill Resort · Munnar

Primary Metric

15x Paid Ads ROAS

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